For the first time in 32 years, the men’s World Cup is coming back to North America.
FIFA’s 200-plus member associations gathered in Moscow on Wednesday and voted to award 2026 World Cup hosting rights to the United States, Canada and Mexico.
The North American bid – the product of over a decade of planning and campaigning – beat out one rival bid, Morocco’s, by a vote of 134 to 65.
And now eight years of excitement for the continent-wide extravaganza can begin.
Why did the North American bid win?
The United Bid, as it dubbed itself from the beginning, was technically superior all along. It has pledged to deliver $11 billion of profit on over $14 billion in revenue. Both numbers will blow previous records out of the water.
And in contrast to Morocco’s bid, and to all four men’s World Cup hosts since 2010 – South Africa, Brazil, Russia and Qatar – the complex infrastructure necessary to host a World Cup is already in place in North America. Seventeen of 23 potential stadiums are ready as is. The other six merely require renovation.
The United Bid pitched certainty. Economic certainty. Logistical certainty. And it was uniquely qualified to handle an expanded 48-team World Cup, which the 2026 edition will be.