FIRST-2-LAST COVID-19 RESPONDERS: Queen Elizabeth II praise- Miley Cyrus helps MAC Cosmetics announce $10 million donation to relief fund

Miley Cyrus

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Miley Cyrus has helped executives at MAC Cosmetics announce a $10 million (£8.1 million) donation towards local organisations in the fight against coronavirus.

The We Can’t Stop star, a former spokesperson for the brand’s Viva Glam charitable campaign, confirmed the company’s new initiative to help support people affected by the current health crisis in a statement on Thursday. Approximately 250 organisations and programmes around the world will benefit from the money.

“I am so proud to have been chosen to announce MAC Cosmetics’ efforts, because MAC Viva Glam has a special place in my heart,” Miley said. “I was Viva Glam ambassador in 2015 and had the opportunity of volunteering at LGBTQ LA, which is one of the MAC Viva Glam grantees that will be getting this funding.

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“The Viva Glam efforts are only made possible by the continuous support of the MAC community and those who purchase a VIVA GLAM lipstick of which 100 per cent of the proceeds goes towards these local organisations.

“To get involved you can purchase any current shade of the current lipstick or send a virtual kiss to those on the front line via Twitter or Instagram with hashtag #vivaglam.”

Since it was established 26 years ago, MAC’s Viva Glam Fund has raised more than $500 million (£404 million) for organisations around the world.

John Demsey, president of MAC’s parent company, Estee Lauder Companies Inc., added that he hoped the donation would help stop the spread of the “unprecedented” pandemic.

“We believe that this is once again a rallying call for MAC Cosmetics and Viva Glam to lend money and support populations at risk from this infectious disease,” he commented.

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