NETFLIX: After PR stunt reveal, FB sellers post ‘stolen’ MOA Globe on Marketplace
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ICYMI, social media was abuzz over the weekend after multiple news outlets reported that the SM Mall of Asia globe — you know, that gigantic metallic sculpture in front of the fourth biggest shopping mall in the Philippines — was “stolen.”
News reports linked to dashcam footage of the hefty globe being airlifted by a helicopter in the night.
“Spot this guys,” a certain Chester Tangonan wrote in Filipino, “My dashcam just caught the Moa Globe being taken! What was that?”
SM Mall of Asia (MoA) management even released a statement saying it was “cooperating with authorities” on the robbery.
After a day of confusion (including an interview with local police saying that no robbery was reported to them in the first place), certain suspicions were confirmed: the large-scale heist was revealed to be none other than a publicity stunt for the newest Netflix film Red Notice, starring Dwayne Johnson, Ryan Reynolds, and Gal Gadot.
While it certainly got people’s attention, there were those who were not amused, particularly by how major news publications packaged the stunt as a news story.
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Journalism professor Danilo Arao admonished media companies for publishing the stunt as a legitimate news report:
That said, this didn’t stop the internet from having a bit of fun with the PR stunt. True to Pinoy humor, a horde of posts selling the MOA Globe popped up on Facebook Marketplace.
“Sellers” posted their “RFS” (reason for selling), each one as creative as the other.
One of them stated the obvious: “Tapos (nang) gamitin sa Netflix for publicity stunt,” (Netflix’s publicity stunt is done) requesting that only “sure buyers” contact him.
Meanwhile, another requested cash on delivery done via helicopter, of course.
Another seller promised that the item was only “slightly used”—its only issue being that it had no stand and was rather dusty (probably after being a popular road landmark for years).
One of them even called the item “used but not abused” with “unli check upon meetup”—in true sneakerhead fashion.
Naturally, this was all done in jest, and the MOA Globe never truly left its spot—only hidden behind massive scaffolding.
In any case, the mall released another statement claiming that it had been safely returned this morning, and that management was placing the area under “Red Notice”—effectively putting an end to the stunt.
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This article, After PR stunt reveal, FB sellers post ‘stolen’ MOA Globe on Marketplace, originally appeared on Coconuts, Asia’s leading alternative media company.
Red Notice fans can’t stop commenting on this one scene
Netflix blockbuster Red Notice dropped over the weekend, and features Ryan Reynolds, Dwayne ‘The Rock’ Johnson and Gal Gadot getting tangled up in an art heist. Fans have been loving the chemistry between the actors, but there’s one particular scene they can’t stop talking about.
Red Notice follows Dwayne Johnson as FBI profiler John Hartley who teams up with art thief Nolan Booth (Ryan Reynolds) in an attempt to catch even more notorious art thief, The Bishop (Gal Gadot.) In one particular scene, the pair are in a prison kitchen, wearing hair nets. Only, er, as Nolan points out, Dwayne doesn’t have any hair.
“Why are you wearing a hair net?” He asks, adding, “You’re bald.”
“This is the highlight of the movie,” one person wrote on Twitter, while another put, “The bromance between Dwayne Johnson and Ryan Reynolds in the film #RedNotice WAS EVERYTHING.”
Someone else said, “But truly why was @TheRock wearing the hair net….. #RedNotice”
Since Red Notice was released on Friday [12 November], Ryan revealed it’s had Netflix’s most ever streams for a film on its opening day. Not a bad achievement. He announced the news while also making a nod to pal Taylor Swift’s latest album Red (Taylor’s Version.)
He wrote, “WOW #RedNotice is @Netflix biggest ever opening day for a film. Congrats to this whole team! Can’t wait for Red Notice (Taylor’s Version)”
Stream Red Notice on Netflix now.
Watch: ‘The Rock’ won’t use real guns in films anymore