LIFE+STYLE | Breaking down barriers on women’s perimenopausal and menopausal journeys
ProAge, an advocacy-based skincare and wellness brand in the Philippines, raised critical conversations about perimenopause and menopause at its forum titled “Don’t Pause for Menopause.”
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Hosted by TV host Suzi Entrata-Abrera, the event gathered women’s wellness experts and advocates to celebrate women who refuse to pause for menopause and ultimately spark a change in the narrative.
Menopause is becoming a rising topic on a global scale, with prominent personalities like Halle Berry, Oprah Winfrey, Michelle Obama, and Naomi Watts normalizing the conversation on their personal experiences using their wide platforms. ProAge aims to extend this the normalization in the Philippines by leading the advocacy and raising awareness on menopause.
Memento Maxima Digital Marketing“A lot of brands discuss women empowerment, but not a lot of them talk about empowering women during the perimenopausal and menopausal phases of their lives. This topic has been a taboo, but at ProAge, we aim to shatter the stigma surrounding such conversations and address the needs of women in this demographic,” said Claudine Viquiera, ProAge founder and a menopause advocate.
“Women usually experience uncomfortable symptoms like hot flashes, mood swings, and anxiety during perimenopause and menopause. It’s high time that we offer them solutions specifically catering to their experiences,” Viquiera added.
Invited speakers busted myths and misconceptions about menopause and enlightened the attendees on other important truths about the topic. They also shone light on how it affects women’s overall health and how women can better handle their symptoms.
Also present at the event were Annebelle Aherrera, OB gynecologist and a feminine wellness advocate; Michelle Aventajado, executive director of Best Buddies Philippines and a ProAge advocate.
ProAge has developed various lines of products that help with the management of their symptoms. Developed in Korea but made for Filipino skin, these offerings were specifically formulated to address menopause concerns like dryness, sensitivity, breakouts, dullness, and pigmentations.
One of its major products for instance, Meno Gummies, is a natural and non-hormonal solution designed to provide relief from brain fog, hot flashes, night sweats, mood swings, and insomnia caused by menopause.
ProAge also offers a wide array of skincare products, including its Be Gentle with Me Bakuchiol Serum, a milder and natural alternative to retinol derived from the leaves and seeds of the Babchi plant, which is often used in Chinese medicines. The serum brightens the skin and helps with reducing fine lines and wrinkles.
ProAge’s skincare range also has the hydrating facial cleanser No Dirty Secrets, eye cream Eye See Yah, and the Holy Grail Cica Toner. All these were made with natural, vegan, cruelty- and paraben-free ingredients, making it safe and gentle for women’s skin. With its patented ingredients, ProAge products were clinically tested and are safe for cancer patients, demonstrating the brand’s commitment to safe, efficient, and mild formulations.
“Women’s skin goes through a series of changes during menopause, therefore, they should use products that can change with them. They need skincare that is adaptive, potent, and mild, promoting resilience, self-love, and confidence during midlife and beyond,” said Claudine Viquiera.
To learn more about ProAge, visit proagebeauty.ph.
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