ASEANEWS HEADLINE-MEDIA | Cambodia to host 20th Asian Media Summit to boost international tourism
20th Asian Media Summit
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Acting Director of the Siem Reap Provincial Department of Tourism Thim Sereyvuth expressed confidence in the summit’s potential to spotlight Cambodia’s tourism assets.
He said that the event provides a unique chance for Siem Reap to highlight its rich cultural heritage, tourism offerings, and hospitality services to international delegates.
He said most attendees are media operators and practitioners, and if inspired by Cambodia, they could promote Cambodia’s tourism through their platforms and networks. He confirmed Siem Reap’s readiness to host delegates with five-star hotels and diverse culinary options.
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Cambodia expects the upcoming 20th Asian Media Summit (AMS) and accompanying meetings to catalyse attracting more international tourists, particularly to the Siem Reap region.
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According to Pang Nath, Undersecretary of State at the Ministry of Information and Permanent Deputy Director of the AMS Secretariat, approximately 700 media delegates, keynote speakers, and partners from around 50 countries are expected to attend.
The summit, set for July 21 to 24 in Siem Reap, will include sessions aimed at encouraging dialogue, exchanging experiences, and tackling challenges faced by the media amidst rapid technological advancements.
He added that a cultural and tourism side event is also scheduled to enable participants to explore Angkor Wat and other traditional, cultural, and touristic landmarks.
Nath said that hosting the AMS for the second time is not only a significant honour for Cambodia but also a strategic opportunity to boost the country’s visibility as a potential tourism destination.
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Cambodia hosted the 16th AMS in Siem Reap in 2019, attracting around 600 participants from 42 countries. AKP
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