‘HOW GREEN WAS MY VALLEY.’ Perspective of a mixed-use hub in the offing.
Ayala Land (ALI) and Leonio Land Holdings, Inc. (LLHI) recently added in an additional 700 hectares to its planned mixed-use development in Porac, Pampanga, and raised its investment from P90 billion to P100 billion in a bid to position Alviera as the next hub for economic activities in the Central Luzon region, integrating residential, business, tourism, and leisure pursuits.
Ostensibly hoping to replicate its success south of Metro Manila, where it built from scratch burgeoning mixed-use estates such as Alabang and Nuvali, ALI has now expanded Alviera’s sprawl to 1,800 hectares (from the previous 1,100), and now envisions four planned districts, reflecting Alviera’s position of urban living in nature.
From out of nowhere
From what is currently a mix of Lahar-devastated wasteland, and pristine farmlands and forests, Alviera East will feature an industrial and commercial center. Residential communities by Avida and Alveo will soon rise here, cheek by jowl with a university (Holy Angel), an industrial park and the 7-hectares Alviera east commercial center.
“We’ve had a 95% sales take-up of the first phase of the Alviera industrial park with 16 industrial lots,” said John Estacio, general manager of Alviera. “The estate is expected to launch a second phase of the industrial park covering 32 hectares, It has signed locators in food manufacturing, motorcycle assembly, packaging, logistics and warehousing. The non-PEZA industrial park was designed for light to medium, non-polluting industries.”
Alviera east commercial will also play host to 180-hectares of residential communities.
The Alviera West will feature greenery, rolling terrain and high elevation that allows a bird’s eye view of the whole estate. “The district will be more leisure-oriented, with a vista of the outdoors and activities such as hiking and “glamping” (glamorous camping),” revealed Estacio. “Themed hotels, wellness centers and leisure developments from international locators are foreseen for the area.
Running through the estate will be the the Alviera Greenbelt, a 5-km long green corridor that will integrate the communities together. This district will be the home of the Alviera Country Club and the La Salle Botanical Gardens.
Slated to open in the 4th quarter of 2018, the country club will be designed by the architectural firm Leandro V. Locsin Partners.
The La Salle Botanical Gardens, a collaboration between Alviera and Dela Salle Philippines, envisions a collection of at least 25 themed garden patches, as well house a full-scale laboratory, a plant nursery, greenhouses, and libraries.
Minutes away from Subic, Clark
“Alviera’s initial residential offering through its two residential brands Alveo Land and Avida Land has sold 74% of its total phase 1 inventory,” said Jonax Dyning, Alviera’s deputy general manager. “These residential projects have seen values appreciate by 20% in the past two years as the estate continues to rise. “
Dyning added that Ayala Land Premier, the luxury developer, will soon launch a residential subdivision within the estate, which is accessible through the SCTEX highway.
Estacio said the first phase of the estate’s infrastructure will completed by the end of the year.
He added that talks are ongoing for public transportation linkages to the Subic Freeport and Clark International Airport, which are just minutes away from Alviera.
Courtesy: Manila Standard | October 13, 2017 at 07:59 pm
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