OP ED OPINION | ACADEMIA- Public diplomacy through social media brings ASEAN closer to its people
Say cheese!: Foreign Minister Retno LP Marsudi (left) takes a selfie with journalists during a visit to the media center on July 10, 2023 ahead of the 56th ASEAN Ministers Meeting in Jakarta. (Antara/Muhammad Iqbal)
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Aristyo Rizka Darmawan
The scene is the great lobby of the Shangri-La Hotel in Jakarta.
A lady in a nice batik blouse and big black glasses walks through the gallery to lead a series of serious roundtable meetings among a group of men.
There is also a short speech on the importance of ASEAN in dealing with many challenges.
In between those meetings, quick selfies and laughter create a warm and friendly atmosphere.
Memento Maxima Digital MarketingThat is the sort of short Instagram video shared by the Foreign Minister Retno LP Marsudi on her personal Instagram account @retno_marsudi nearly every day during the ASEAN Ministers Summit and related meetings last month.
Like Retno, Vivian Balakrishnan, the Singaporean foreign minister, also regularly uploaded videos and pictures of his activities during the summit.
These pictures were usually accompanied by a long caption explaining what the meeting had concluded, the important commitment…
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Aristyo Rizka Darmawan
The Jakarta Post
PREMIUM Canberra
● Tue, August 1, 2023
