COMMERCIAL ARTS | Pepsi® unleashes its new look with first visual identity change in 14 years
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Pepsi®️ takes over Parkson to unleash its new look as it rolls out the first visual identity change in 14 years across 120 countries worldwide.
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March 2, 2024 — Pepsi, a flagship product of Lao Brewery Co., Ltd. (LBC), has unveiled a new Visual Identity featuring the re-designed and refreshed Pepsi®️ globe logo, in a blaze of pulsing electric blue and black, through the official launch event – Pepsi into the New Era.
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The event attracted more than 15,000 people creating unforgettable moments, vibrant and exciting vibe led by the amazing performances both local and foreign artists including 4EVE, The Toys, Tanu, Flyday, and thrilling dance show together with delicious food from famous outlets, and immersive activities, making this the largest celebration yet for the Pepsi in the beginning of the new era.
The new Pepsi logo aims to keep in step with the times and make it relatable for modern audiences. The design thoughtfully borrows equity from Pepsi’s past, whilst incorporating modern elements to create a look that is unapologetically current and undeniably Pepsi.
Memento Maxima Digital MarketingThe updated color palette introduces electric blue and black to bring a contemporary edge to the classic Pepsi®️ color scheme, whilst the signature Pepsi pulse evokes the “ripple, pop and fizz” of Pepsi-Cola – moving in time to the beat of music, the roar of the crowd, the heartbeat of culture.
The logo was first unveiled in the US and is now launching in over 120 countries worldwide, through various consumer touchpoints – spanning digital, experiential and retail.
The takeover of Parkson marks the first step in Pepsi’s new, bold era across design, storytelling, and partnerships. Pepsi will continue to drive culture forward in 2024 by delivering one-of-a-kind experiences, all deeply connected to fan passions and desire to live Thirsty for More, the brand’s philosophy, which champions anyone who challenges conventions in pursuit of enjoyment, whilst celebrating people’s thirst for the unexpected and eagerness to discover, experience and do more.
Yutana, Jitcharoongphorn, Pepsico Myanmar, Laos, Cambodia Beverages Marketing Director said: “We wanted to show how Pepsi, through this visual identity change, brings to life its brand platform “Thirsty for More”, which is the attitude, and mindset our target audience has of always trying new things and living new experiences.
“What better way to showcase the brand’s transformation than through these iconic installations and experience. We’ve always been a bold brand that challenges conventions, challenges the status quo and always puts enjoyment first. Our new visual identity is bold, unapologetic, modern, and iconic. Our fans can expect the same great taste they’ve come to love with even more of the immersive and entertaining experiences we’re known for across music, food and culture”.
“Pepsi continues to move at the speed of culture, delivering on what people are thirsty for – innovative products and iconic collaborations. In 2024, fans can expect to see more from Pepsi including existing partnerships with BABYMONSTER, newest YG K-POP girl group on the current campaign PEPSI x BABYMONSTER – Thirsty for More” – Chansamone Phongchantha, Marketing Director from LBC.
As a champion of those who like to step out of their comfort zone and enjoy more of what they really like, Pepsi fans in Laos are urged to keep their eyes peeled for more unforgettable experiences that will land later this year.
#PepsiLaos #PepsiIntotheNewEra #PepsixBabymonster
#ThirstyforMore
@[email protected]
(Latest Update March 11, 2024)
