ASEAN-NEWS | Cambodia commits to advancing the creative industry at ASEAN digital content summit
Cambodia expressed its commitment to advancing the creative industry at the ASEAN Digital Content Summit 2025, urging regional companies to draw on Angkor-era storytelling and co-produce films, animations, games, and other digital media in Cambodia to boost ASEAN’s creative economy.
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The country highlighted its ambition to revive a once-flourishing creative industry, dating back to the Angkor period, and to bring those timeless stories into the modern age through films, animations, and digital content that can inspire global audiences.
“Our creative energy is driven by a new generation that is young, talented, English-speaking, and eager to learn,” said Seang Soleak, Advisor to the Ministry of Industry, Science, Technology & Innovation and Head of Cambodia’s Delegation to the Summit. “With the right training and guidance, these young talents can become creators, animators, game designers, and developers who bring Cambodian stories to regional and global platforms.”
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The creative economy is increasingly recognised alongside other emerging economic models in the region. The blue economy encompasses sustainable activities related to oceans and waterways, including fisheries, shipping, offshore energy, and marine biotechnology. In contrast, the green economy focuses on fostering growth and competitiveness through reduced carbon emissions, efficient resource utilisation, and minimised environmental risks.
At the Summit, ASEAN leaders also highlighted the “orange economy” as a new frontier. Onn Hafiz Ghazi, Chief Minister of Johor, said the state must excel in the orange economy, which he described as encompassing the creative and cultural industries such as media, design, technology, and the arts. His remarks reflected ASEAN’s growing recognition that creativity and cultural industries are vital drivers of competitiveness, jobs, and identity.
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Globally, the creative economy is valued at more than $2.2 trillion, contributing around 3 percent of world GDP and employing nearly 30 million people across industries such as film, gaming, design, and digital media.
Asia has become a powerhouse in this field, with South Korea building a cultural content industry worth $113 billion in just three decades, employing 600,000 people. Japan, too, has emerged as a global force, with anime, gaming, and media industries generating billions in exports and shaping global pop culture.
Cambodia is positioning its youthful population as the foundation of its own creative revival, with the digital economy projected to grow from $1.62 billion in 2025 to $4.5 billion by 2030, while employment is expected to double from 14,000 today.
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